AudienceProject’s real-time audience measurement service, AudienceReport, enables brands, agencies and publishers to plan, optimize and validate digital campaigns.
AudienceReport is based on a proprietary tech stack and more than 1.5 million panelists worldwide enabling independent audience measurement of digital campaigns against data based on real people.
When tracking campaigns in AudienceReport, clients get to know exactly what kind of audience is being exposed to their campaigns and which media are most effective at reaching their defined target groups. This allows clients to continuously optimize their media plan to get the most out of their campaign budget as well as document the effect of their campaigns to clients and colleagues.
AudienceReport is a cross-device measurement service, enabling clients to measure the true frequency of their digital campaigns. In a world where people use an ever-increasing number of devices, this ability to get the frequency right is central to trustworthy audience measurement and one of the features that make AudienceReport stand out in front of competitors.
Besides this, AudienceReport is a cross-media measurement service, enabling clients to measure campaigns across both browser-based media, native apps, web TV - and even traditional TV and radio. This includes channels like Google, Facebook, Snapchat and Spotify.
Furthermore, AudienceReport stands out in front of their competitors by enabling profiling of addressable TV campaigns. More specifically, AudienceReport helps clients validate addressable TV campaigns on parameters like reach in target group, campaign frequency, device type distribution, affinity profile and household size.
The profiling of addressable TV campaigns is based on AudienceProject’s proprietary knowledge graph connecting campaign impressions to IP addresses and categorizing IP addresses as households. Subsequently, the knowledge graph identifies which devices are connected to households before AudienceReport matches the devices to AudienceProject’s panelists with known demographic profiles.
AudienceReport is taking the industry to a new level by offering measurement of digital campaigns at a low cost enabling validation of ALL campaigns. In this way, AudienceReport meets the need for more transparency in the industry by making it possible for everyone to be ensured that what is being paid for is what is being delivered.
Transparency in the media buying is not a tactical but a strategic issue. It is not only occasionally that clients want to make sure that they get what they pay for, it is every single time media space is bought. That is why AudienceReport is both a scalable and low-cost measurement service.