The number one sports destination and unrivalled home of cycling in Europe, Eurosport sought to use data and technology to create an even more immersive second screen experience, giving viewers the greatest possible insight into riders and team strategies at the season’s most prestigious races.
Eurosport wanted to give cycling fans a unique, customisable and immersive experience with ground breaking and interactive ways of following their favourite races through new technology.
Data is at the heart of modern-day cycling and is crucial to the success of professional riders and their teams.
Only by giving viewers access to this depth of data can viewers truly get to the heart of the action and understand the race, the riders and the stories on the road as they unfold in front of them.
While television remains the most popular way to watch major sporting events, second-screen experiences enabled through apps have become increasingly important to viewers.
Passionate sports fans love to have all the stats and data at their fingertips enabling them to choose who they watch, how they watch it, and do their own 'analysis' of the race alongside the expert on-screen commentary.
The challenge was how to elevate Eurosport's already excellent coverage - enhancing viewers' understanding and enjoyment of the race - in a way that was wholly complementary to the on-air TV experience.
Data has long been fundamental to cycling team strategy; to give Eurosport viewers the greatest possible insight and enjoyment, it had to be front and centre of the viewing experience as well.
Eurosport teamed up with market-leading software and solutions provider CA Technologies to help turn rider data and biometrics into interactive maps, rich on-air graphics and analysis of every race stage.
The official Eurosport partner for its cycling coverage, CA Technologies used industry-leading API Management to help Eurosport developers use data from several different sources to create the most informative and user-friendly experience.
It incorporated GPS tracking and biometric information on each rider to offer extensive analysis on race developments in real time, giving cycling fans never before seen access and insight all the way to the finish line.
CA's App Experience Analytics allowed Eurosport to see exactly how people were using the app in real time, enabling it to proactively solve problems and make improvements to the user experience even while the race progressed.
An unrivalled second screen app experience, for the first time Eurosport would be offering a live interactive map with rider data throughout this year’s Giro d’Italia and other key races throughout the season.
The partnership worked for everyone. For Eurosport it was the next step in its digital transformation. For CA Technologies, it was able to showcase its technical innovations to a target audience of cycling IT professionals.
And for Eurosport’s viewers, it was a new, innovative and informative experience for consuming cycling events.
A live interactive map allowed users to track the peloton every pedal of the race during Eurosport's summer of cycling including the Giro d'Italia.
It was a first not just for Eurosport but for any broadcaster, with a data-driven app incorporating GPS tracking and biometric information on each rider.
App users were able to choose how they followed the race or each individual rider, including their position, speed, altitude, power, cadence and heart rate, all in real-time and at every stage of the competition.
High volumes of information were expressed as a live map constantly filtering according to users’ own preferences.
The new tools were built into Eurosport's existing app and mobile web products, and incorporated into its on-air graphics to enhance its live TV coverage, giving viewers and experts a deeper analysis than ever before.
In order to deliver a premium user experience, CA's App Experience Analytics provided Eurosport with real-user insights to optimise app design, navigation and flow and delivered key analytics to improve app performance and stability.
The Eurosport app also included additional digital and short-form cycling content produced by Eurosport, including stage previews and reviews and analysis using slow motion and zoom footage.
It was available to download for free on all Apple, Android and Windows devices.
JMS (Creative Agency)
Octagon (Sports Marketing Agency)